Modern, SEO & GEO optimised website with ultra-low loading time, Google integration, and mobile-first design.
The client needed a professional web presence that would rank in both traditional search and the growing AI-powered search landscape — without relying on a heavy CMS or slow WordPress install.
ChatGPT, Perplexity, and Google AI Overviews are now primary discovery channels. The site needed to be optimised for AI citation from day one.
Slow websites lose visitors within 3 seconds. The client needed sub-second loading on both desktop and mobile, including on slower connections.
No technical background. The site needed quick-edit functionality so the client could update text, images, and offers without developer assistance.
Google Analytics, Search Console, and proper structured data needed to be wired from day one — not added as an afterthought.
Semantic HTML5 structure, optimised meta tags, schema markup, sitemap.xml and robots.txt configured for maximum search engine indexing from launch.
llms.txt guidance file, FAQ schema, question-format headers, and structured content designed to be cited by ChatGPT, Perplexity, and Google AI Overviews.
Pure PHP/HTML/CSS stack — no WordPress, no plugins, no bloat. All images optimised and compressed. Sub-second TTFB achieved without a CDN.
Integrated contact and enquiry forms with spam protection, email notifications, and confirmation pages — connected to the client's existing email setup.
Google Analytics 4 with conversion tracking, Google Search Console verification, and Google Maps embed for local business visibility.
Key content blocks designed for easy in-place editing — the client can update opening hours, offers, and contact details without touching code.
Designed on mobile viewport first, then scaled up. All interactions — forms, navigation, CTAs — tested and optimised for touch devices.
Clean, professional design aligned with the client's brand identity. Consistent typography, colour palette, and imagery treatment throughout.
Fast, SEO and GEO optimised, mobile-first — built to rank in traditional search and AI search alike.
